{"id":6678,"date":"2020-12-19T00:09:20","date_gmt":"2020-12-19T00:09:20","guid":{"rendered":"https:\/\/eljihadzohra.com\/?p=6678"},"modified":"2021-04-27T15:23:40","modified_gmt":"2021-04-27T14:23:40","slug":"zohra_eljihad-2","status":"publish","type":"post","link":"https:\/\/www.zahratalibdaewalfikr.com\/index.php\/2020\/12\/19\/zohra_eljihad-2\/","title":{"rendered":"\u0645\u0642\u0627\u0631\u0628\u0629 \u0646\u0641\u0633\u064a\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0635\u0642 \u0625\u0634\u0647\u0627\u0631\u064a \u0644\u0645\u0646\u062a\u0648\u062c \u0628\u064a\u0628\u0633\u064a Pepsi \/ \u0628\u0642\u0644\u0645: \u0630\u0629. \u0627\u0644\u0632\u0648\u0647\u0631\u0629 \u0627\u0644\u062c\u0647\u0627\u062f \/ \u0627\u0644\u0645\u063a\u0631\u0628"},"content":{"rendered":"
<\/div>\n\n
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\u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/span><\/strong> <\/h4>\n\n\n\n

\u062a\u0642\u062f\u064a\u0645<\/span><\/strong> <\/p>\n\n\n\n

\u0627\u0644\u0645\u0628\u062d\u062b \u0627\u0644\u0623\u0648\u0644 ( \u0646\u0638\u0631\u064a):
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3-<\/span><\/strong> \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0648 \u0627\u0644\u0625\u0634\u0647\u0627\u0631. <\/p>\n\n\n\n

\u0627\u0644\u0645\u0628\u062d\u062b \u0627\u0644\u062b\u0627\u0646\u064a ( \u062a\u0637\u0628\u064a\u0642\u064a):
<\/span><\/strong>– \u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0635\u0642 \u0625\u0634\u0647\u0627\u0631\u064a \u0644\u0645\u0646\u062a\u0648\u062c \u0628\u064a\u0628\u0633\u064a Pepsi <\/p>\n\n\n\n

\u062e\u0627\u062a\u0645\u0629<\/span><\/strong> <\/p>\n\n\n\n

\n\n\n\n

\u062a\u0642\u062f\u064a\u0645:
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\u0648 \u0630\u064a\u0644\u0646\u0627 \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u064a\u0629 \u0628\u062e\u0627\u062a\u0645\u0629 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0641\u0633\u064a – \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0643\u0639\u0644\u0645 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0648 \u0639\u0646 \u0627\u0644\u0623\u0628\u0639\u0627\u062f “\u0627\u0644\u062c\u0648\u0627\u0646\u064a\u0629” \u0644\u0644\u0623\u0634\u064a\u0627\u0621\u060c \u0648 \u0641\u064a \u062f\u0631\u0627\u0633\u062a\u0647 \u0644\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0625\u0634\u0647\u0627\u0631\u064a\u0629 \u064a\u0639\u064a\u062f \u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u062e\u0641\u064a \u0644\u0647\u0627 \u0648 \u064a\u0631\u0635\u062f \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u063a\u064a\u0631 \u0645\u0631\u0626\u064a\u0629 \u0639\u0646\u0647\u0627. <\/p>\n\n\n\n

\u0627\u0644\u0645\u0628\u062d\u062b \u0627\u0644\u0623\u0648\u0644:
1-<\/span> \u062a\u0639\u0631\u064a\u0641 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633- \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:
<\/strong>\u064a\u0639\u0631\u0641 \u0627\u0644\u0643\u0627\u062a\u0628 \u062c\u0648\u062f\u0629 \u0628\u0646\u064a \u062c\u0627\u0628\u0631\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0623\u0646\u0647 ” \u0641\u0631\u0639 \u0645\u0646 \u0641\u0631\u0648\u0639 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u064a\u062f\u0631\u0633 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0644\u0641\u0631\u062f \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u0629 \u0643\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0644\u0645\u062b\u064a\u0631\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0647\u0648 \u064a\u0647\u062a\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0646\u062a\u0627\u0626\u062c \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0648\u0647\u062f\u0641\u0647 \u0647\u0648 \u0628\u0646\u0627\u0621 \u0645\u062c\u062a\u0645\u0639 \u0623\u0641\u0636\u0644 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0631\u062f \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u0629”. [1]
\u0623\u0645\u0627 \u0639\u0627\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u0644\u0648\u0628\u0648\u0646 \u0643\u0648\u0633\u062a\u0627\u0641<\/strong> \u0641\u0642\u062f \u0642\u062f\u0645 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0643\u062a\u0627\u0628\u0647 “\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062d\u0634\u062f” \u062a\u0639\u0631\u064a\u0641\u0627 \u0645\u0641\u0635\u0644\u0627 \u0644\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633- \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0642\u0627\u0626\u0644\u0627 \u0628\u0623\u0646\u0647 “\u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0643\u0627\u0626\u0646 \u0627\u0644\u062d\u064a \u0643\u0643\u0627\u0626\u0646 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u064a\u0639\u064a\u0634 \u0641\u064a \u0645\u062c\u062a\u0645\u0639 \u0645\u0639 \u0623\u0642\u0631\u0627\u0646\u0647\u060c \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645 \u0641\u064a\u062a\u0623\u062b\u0631 \u0628\u0647\u0645 \u0648\u064a\u0624\u062b\u0631 \u0641\u064a\u0647\u0645\u060c \u0623\u064a \u064a\u062a\u0623\u062b\u0631 \u0628\u0633\u0644\u0648\u0643\u0647\u0645 \u0648\u064a\u0624\u062b\u0631 \u0641\u064a \u0633\u0644\u0648\u0643\u0647\u0645. \u0648\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0643\u0641\u0631\u0639 \u0645\u0646 \u0641\u0631\u0648\u0639 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633\u060c \u064a\u0647\u062a\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0641\u0631\u062f \u0641\u064a \u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u0641\u0633\u0644\u0648\u0643 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u064a\u062a\u0623\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0627\u0645 \u0628\u0627\u0644\u062c\u0648 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0630\u064a \u064a\u062d\u064a\u0637 \u0628\u0647\u0645\u060c \u0648\u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0628\u062d\u0643\u0645 \u0637\u0628\u064a\u0639\u0629 \u062a\u0643\u0648\u064a\u0646\u0647 \u0647\u0648 \u0641\u064a \u0627\u0644\u0623\u0635\u0644 \u0641\u0631\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0625\u0630 \u0623\u0646\u0647 \u064a\u0648\u0644\u062f \u0645\u0639\u062a\u0645\u062f\u0627\u064b \u0641\u064a \u0645\u0639\u064a\u0634\u062a\u0647 \u0648\u062a\u062f\u0628\u064a\u0631 \u0634\u0624\u0648\u0646\u0647 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u064a\u0645\u0636\u064a \u062d\u064a\u0627\u062a\u0647 \u0643\u0644\u0647\u0627 \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u0648\u0647\u0648 \u0641\u064a \u0627\u062a\u0635\u0627\u0644 \u0623\u0648 \u0627\u062d\u062a\u0643\u0627\u0643 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0630\u0627\u0643”. [2]
\u0648\u0645\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a\u0646 \u0646\u062e\u0644\u0635 \u0625\u0644\u0649 \u0623\u0646 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633- \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u064a\u062c\u0639\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0631\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0645\u0631\u0643\u0632 \u0627\u0647\u062a\u0645\u0627\u0645\u0647. \u0643\u0645\u0627 \u064a\u0631\u0635\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062d\u0627\u0635\u0644\u0629 \u0628\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u062f \u0648 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u062a\u0645\u064a \u0625\u0644\u064a\u0647\u0627\u060c \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062a\u0642\u0648\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u0631 \u0648 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0648 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0639 \u0623\u0648 \u0645\u0627 \u064a\u0633\u0645\u0649 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633- \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628” \u0627\u0644\u062a\u0646\u0634\u0626\u0629 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629” \u0648\u0647\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0636\u0639 \u0627\u0644\u062d\u062f\u0648\u062f \u0623\u0645\u0627\u0645 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u063a\u0631\u064a\u0632\u064a \u0644\u0644\u0641\u0631\u062f \u062e\u0627\u0635\u0629 \u0628\u0639\u062f \u0633\u0646 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0644\u064a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0643\u0627\u0626\u0646 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u0644\u062a\u0632\u0645 \u0628\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u062a\u0645\u064a \u0625\u0644\u064a\u0647\u0627 \u0648 \u064a\u0639\u0627\u064a\u0634\u0647\u0627.
\u0648 \u0645\u0639\u0646\u0649 \u0647\u0630\u0627 \u0623\u0646 \u0641\u0647\u0645 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0644\u0627 \u064a\u0643\u062a\u0645\u0644 \u0625\u0644\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648 \u0623\u064a\u0636\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u062e\u0631\u0637 \u0641\u064a\u0647\u0627 \u0645\u0646\u0630 \u062e\u0631\u0648\u062c\u0647 \u0625\u0644\u0649 \u0627\u0644\u0648\u062c\u0648\u062f \u0628\u0643\u0644 \u0645\u0638\u0627\u0647\u0631\u0647\u0627 \u0648\u0634\u0631\u0648\u0637\u0647\u0627\u060c \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0630\u064a \u064a\u0639\u0646\u064a \u062d\u0636\u0648\u0631 \u0627\u0644\u0622\u062e\u0631 \u0641\u064a \u062d\u064a\u0627\u062a\u0646\u0627 \u0648 \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u064a\u0646\u0627\u060c \u0648 \u064a\u0643\u0648\u0646 \u0645\u0648\u0642\u0641\u0646\u0627 \u0646\u062d\u0646 \u0645\u0646\u0647 \u0625\u0645\u0627 \u0625\u064a\u062c\u0627\u0628\u064a\u0627 \u0623\u0648 \u0633\u0644\u0628\u064a\u0627.<\/p>\n\n\n\n


2-<\/span> \u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633- \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:
<\/strong>\u0623\u062c\u0645\u0639\u062a \u0628\u0639\u0636 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0644\u0649 \u0623\u0646 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633- \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u064a\u0633\u0639\u0649 \u0641\u064a \u062f\u0631\u0627\u0633\u062a\u0647 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648 \u0627\u0644\u0645\u0642\u0627\u0635\u062f\u060c \u0623\u0647\u0645\u0647\u0627:
\u2022 \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0635\u062d\u0629 \u0627\u0644\u0641\u0631\u062f \u0627\u0644\u0646\u0641\u0633\u064a\u0629.
\u2022 \u0627\u0644\u062a\u0635\u062f\u064a \u0644\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u064a\u0621 \u0625\u0644\u0649 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u062d\u0629 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u0644\u0641\u0631\u062f.
\u2022 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0631\u062f \u0648 \u0627\u0644\u062c\u0645\u0627\u0639\u0629.
\u2022 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0648 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u062a\u062c\u0646\u0628 \u0645\u0638\u0627\u0647\u0631 \u0627\u0644\u0635\u0631\u0627\u0639 \u0648 \u0627\u0644\u0627\u0635\u0637\u062f\u0627\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639.
\u2022 \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0631\u0633\u0645\u064a\u0629.
\u2022 \u062a\u0637\u0648\u064a\u0631 \u0648 \u062a\u0639\u0632\u064a\u0632 \u0623\u0633\u0627\u0644\u064a\u0628 \u0648 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648 \u062a\u062d\u0635\u064a\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u062f\u0639\u0627\u064a\u0627\u062a \u0627\u0644\u0643\u0627\u0630\u0628\u0629 \u0648 \u0627\u0644\u0634\u0627\u0626\u0639\u0627\u062a \u0648 \u0627\u0644\u0625\u0634\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u062f\u0639\u0629 \u0648 \u0627\u0644\u0645\u0636\u0644\u0644\u0629.
\u2022 \u062a\u0637\u0628\u064a\u0642 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0639\u0645\u0644\u064a\u0627 \u0641\u064a \u0634\u062a\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0641\u064a \u062d\u0644 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/p>\n\n\n\n


3-<\/span> \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648 \u0627\u0644\u0625\u0634\u0647\u0627\u0631:
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\"\"<\/figure><\/div>\n\n\n\n
\n\n\n\n

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\u0648 \u0646\u0638\u0631\u0627 \u0644\u0644\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0645\u062d\u0644\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0625\u0634\u0647\u0627\u0631\u064a\u0629\u060c \u0641\u0625\u0646\u0646\u0627 \u0633\u0646\u0639\u062a\u0645\u062f \u0641\u064a \u062a\u062d\u0644\u064a\u0644\u0646\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0644\u0635\u0642 \u0627\u0644\u0630\u064a \u0627\u062e\u062a\u0631\u0646\u0627\u0647 \u0643\u0646\u0645\u0648\u0630\u062c \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0647\u062c\u0647\u0627 \u0631\u0648\u0644\u0627\u0646 \u0628\u0627\u0631\u062b<\/strong> \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0623\u0648\u0644 \u0645\u0646 \u0642\u0627\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0635\u0648\u0631\u0629 \u0625\u0634\u0647\u0627\u0631\u064a\u0629 \u0644\u0645\u0646\u062a\u0648\u062c Panzani \u0648 \u064a\u0645\u0643\u0646 \u0625\u062c\u0645\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0641\u064a \u062b\u0644\u0627\u062b \u0646\u0642\u0637 \u0631\u0626\u064a\u0633\u064a\u0629 \u0648 \u0647\u064a:<\/p>\n\n\n\n


1 – \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0648\u0635\u0641\u064a\u0629.
2- \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0625\u064a\u062d\u0627\u0626\u064a\u0629.
3- \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0623\u0648 \u0627\u0644\u0644\u0633\u0627\u0646\u064a\u0629.<\/span><\/strong><\/p>\n\n\n\n


1 – \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0648\u0635\u0641\u064a\u0629 :
<\/span><\/strong>\u0625\u0646 \u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0648\u0635\u0641\u064a \u0647\u0648 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0648\u0641\u064a\u0647\u0627 \u064a\u062a\u0645 \u0648\u0635\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u062f\u0627\u0644 \u0648\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0648\u0647\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0625\u0634\u0647\u0627\u0631\u064a\u0629. \u0627\u0644\u0645\u062f\u0644\u0648\u0644 \u0647\u0648 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0630\u0647\u0646\u064a \u0644\u0641\u062d\u0648\u0649 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0647\u0648 \u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0635\u0648\u0631\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0634\u0627\u0647\u062f. \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0644\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0625\u0634\u0647\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0630\u0627\u062a\u0647\u0627\u060c \u062a\u0644\u0643 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0645\u0639\u0637\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0645\u0645\u0643\u0646\u0627 \u0648 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0639\u0644\u064a\u0647.
\u0625\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0639\u0644\u0642 \u0647\u0646\u0627 \u0628\u0645\u0644\u0635\u0642 \u062e\u0627\u0635 \u0628\u0645\u0634\u0631\u0648\u0628 \u063a\u0627\u0632\u064a \u0647\u0648 “\u0628\u064a\u0628\u0633\u064a” \u0627\u0644\u0630\u064a \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0625\u0631\u0633\u0627\u0644\u064a\u062a\u064a\u0646:<\/p>\n\n\n\n


\u0623\u200c- \u0625\u0631\u0633\u0627\u0644\u064a\u0629 \u0628\u0635\u0631\u064a\u0629:<\/span><\/strong> \u062a\u0634\u0645\u0644 :
\u2022 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0639\u0628\u0648\u0627\u062a \u0628\u064a\u0628\u0633\u064a\u060c \u062a\u062d\u0636\u0631 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0648 \u062a\u062a\u0631\u0627\u0635 \u0623\u062e\u0631\u064a\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u062a\u0644\u0648 \u0627\u0644\u0623\u062e\u0631\u0649.
\u2022 \u062a\u0645\u0627\u0632\u062c \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0641\u064a\u0645\u0627 \u0628\u064a\u0646\u0647\u0627 : \u064a\u0647\u064a\u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u062f\u060c \u0648 \u064a\u0644\u064a\u0647 \u0627\u0644\u0623\u062d\u0645\u0631\u060c \u0627\u0644\u0623\u0628\u064a\u0636\u060c \u0627\u0644\u0623\u0632\u0631\u0642 \u0627\u0644\u0642\u0627\u062a\u0645 \u0648\u0627\u0644\u0623\u0632\u0631\u0642 \u0627\u0644\u0641\u0627\u062a\u062d.
\u2022 \u0635\u0648\u0631\u0629 \u0644\u0631\u0645\u0632 \u0627\u0644\u0645\u0634\u0631\u0648\u0628 PEPSI MAX ” \u062a\u062a\u0645\u0648\u0642\u0639 \u0641\u064a \u0648\u0633\u0637 \u0627\u0644\u0635\u0648\u0631\u0629.<\/p>\n\n\n\n


\u0628- \u0625\u0631\u0633\u0627\u0644\u064a\u0629 \u0644\u063a\u0648\u064a\u0629 \u0623\u0648 \u0644\u0633\u0627\u0646\u064a\u0629:<\/span><\/strong> \u062a\u0636\u0645 :
\u2022 \u0639\u0644\u0627\u0645\u0629 ” \u0628\u064a\u0633\u064a” \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0645\u0648\u0642\u0639\u0629 \u0641\u064a \u0648\u0633\u0637 \u0627\u0644\u0635\u0648\u0631\u0629.
\u2022 \u0643\u0644\u0645\u0627\u062a \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u0627\u0644\u0644\u063a\u062a\u064a\u0646 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0641\u0631\u0646\u0633\u064a\u0629\u060c \u0628\u0623\u0644\u0648\u0627\u0646 \u0645\u062a\u0628\u0627\u064a\u0646\u0629 \u0641\u064a \u0623\u0639\u0644\u0649 \u0648\u0623\u0633\u0641\u0644 \u0627\u0644\u0635\u0648\u0631\u0629.
\u2022 \u0638\u0647\u0648\u0631 \u0646\u0633\u0628 \u0645\u0627\u0626\u0648\u064a\u0629 \u0641\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 (%100 \u060c %0).
\u2022 \u0646\u0644\u0627\u062d\u0638 \u0623\u064a\u0636\u0627 \u0639\u0644\u0649 \u064a\u0633\u0627\u0631 \u0623\u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u062f\u0627\u0626\u0631\u0629 \u0635\u063a\u064a\u0631\u0629 \u0628\u064a\u0636\u0627\u0621 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0645\u0631\u0645\u0649 \u0627\u0644\u0647\u062f\u0641 \u0645\u0643\u062a\u0648\u0628 \u0639\u0644\u064a\u0647\u0627 \u0628\u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u062d\u0645\u0631 “\u062c\u062f\u064a\u062f”.<\/p>\n\n\n\n

2- \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0625\u064a\u062d\u0627\u0626\u064a\u0629 :
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3 – \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0627\u0644\u0644\u063a\u0648\u064a\u0629:
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\u0627\u0644\u062e\u0627\u062a\u0645\u0629:
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\u0630\u0629. \u0627\u0644\u0632\u0648\u0647\u0631\u0629 \u0627\u0644\u062c\u0647\u0627\u062f \/ \u0627\u0644\u0645\u063a\u0631\u0628<\/span><\/strong> <\/h4>\n\n\n\n

Zohra Eljihad \/ Maroc<\/span><\/strong><\/h4>\n\n\n\n
\n\n\n\n

[1] – \u062c\u0648\u062f\u0629 \u0628\u0646\u064a \u062c\u0627\u0628\u0631\u060c \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c <\/strong>\u0645\u0643\u062a\u0628\u0629 \u062f\u0627\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 (2004)\u060c \u0635 42<\/p>\n\n\n\n

[2] – Gustave Le Bon, Psychologie des foules, Ed. PUF (2003), p.9<\/p>\n\n\n\n

[3] – Roland Barthes, Images, music, texte, London, Fontana, 1977. P. 44-45<\/p>\n\n\n\n

[4]  \u0646\u0638\u0645\u064a \u0623\u0628\u0648 \u0627\u0644\u0639\u0637\u0627\u0621\u060c  \u0623\u0644\u0648\u0627\u0646 \u0641\u064a \u0627\u0644\u0642\u0631\u0622\u0646\u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0646\u0647\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0639 520 – \u062f\u064a\u0633\u0645\u0628\u0631\u060c \u064a\u0646\u0627\u064a\u0631 (1995)\u060c \u0635 112<\/p>\n\n\n\n

[5] – Dictionnaire des symboles, Jean chevalier, Gheerbrant Alaint, Robert laffront\/ jupiter, paris 1982 p125<\/p>\n\n\n\n

[6] – \u0646\u0638\u0645\u064a \u0623\u0628\u0648 \u0627\u0644\u0639\u0637\u0627\u0621: \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0635 113<\/p>\n\n\n\n

\n\n\n\n

\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/strong><\/h4>\n\n\n\n


<\/span><\/strong>1- \u0639\u0628\u062f \u0627\u0644\u062d\u0645\u064a\u062f \u0645\u062d\u0645\u062f \u0627\u0644\u0647\u0627\u0634\u0645\u064a\u060c \u0627\u0644\u0645\u0631\u0634\u062f \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u062f\u0627\u0631 \u0648\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0647\u0644\u0627\u0644 (2007)
2- \u0633\u0639\u064a\u062f \u0628\u0646\u0643\u0631\u0627\u062f\u060c \u0645\u0642\u0627\u0644” \u0648\u0644\u0627 \u064a\u0643\u0641 \u0627\u0644\u062d\u0635\u0627\u0646 \u0639\u0646 \u0627\u0644\u0635\u0647\u064a\u0644”\u060c \u0639\u0644\u0627\u0645\u0627\u062a\u060c \u0627\u0644\u0639\u062f\u062f 7\u060c 1997
3- \u062c\u064a\u0631\u0627\u0631 \u062f\u0648 \u0644\u0648\u062f\u0627\u0644: \u0627\u0644\u0633\u064a\u0645\u064a\u0627\u0626\u064a\u0627\u062a \u0623\u0648 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a\u060c \u062a\u0631\u062c\u0645\u0629 \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u0645\u0646 \u0628\u0648\u0639\u0644\u064a \u2013 \u062f\u0627\u0631 \u0627\u0644\u062d\u0648\u0627\u0631 (2004)
4- ” \u0623\u0644\u0648\u0627\u0646 \u0641\u064a \u0627\u0644\u0642\u0631\u0622\u0646”\u060c \u0646\u0638\u0645\u064a \u0623\u0628\u0648 \u0627\u0644\u0639\u0637\u0627\u0621: \u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0646\u0647\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0639 520 \u0631\u062c\u0628\u060c \u0634\u0639\u0628\u0627\u0646 \u2013 \u062f\u064a\u0633\u0645\u0628\u0631\u060c \u064a\u0646\u0627\u064a\u0631 1995<\/p>\n\n\n\n

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\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0628\u0627\u0644\u0641\u0631\u0646\u0633\u064a\u0629 \u0648 \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u0629<\/span><\/strong><\/h4>\n\n\n\n

1. Dictionnaire Hachette encyclop\u00e9dique, Hachette Livre, Paris 2002<\/p>\n\n\n\n

2. Oswald Ducrot, Tzeveton Todorov: Dictionnaire encyclop\u00e9dique des sciences du langage. Edit. Seuil, 1972<\/p>\n\n\n\n

3. Images,music, texte, Roland Barthes, london : fontana, 1977<\/p>\n\n\n\n

4. Dictionnaire des symboles ,Jean chevalier, Gheerbrant Alaint, , Robert laffront \/ jupiter, paris 1982<\/p>\n\n\n\n

5. Che cosa \u00e8 la publicit\u00e0?, Vanni Codeluppri, Carrocci, Collana le Bussole, (2001) Roma<\/p>\n\n\n\n

6. La publicit\u00e0, teorie e prassi, Fabris Giampaolo, Franco Angeli (2004)<\/p>\n\n\n\n

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